XXL 2023 FRESHMEN CLASS

The XXL Freshmen Class is a renowned pop culture event that has become a right of passage for some of the biggest artists in music. Kendrick Lamar, Future and Machine Gun Kelly are just some of the hip-hop phenomenons that have come out of this unique project which begins with a magazine cover and cascades into a broad suite of video programming that drives a passionate online conversation.

We have been fortunate to partner with XXL for years on this project, each time evolving our vision to best introduce the current crop of artists to a wider audience. Through interviews and live performances we provide a platform for these new voices that garners billions of views.

The following are some highlights that have come out of each years class.